Legal and Privacy

Our website terms, privacy practices, cookies, and email consent in one place.

This page sets out the policies that apply when you visit Aspire Canada Tours’ website, subscribe to our emails, or interact with our content. The sections below explain acceptable use of the site, how we use cookies and tracking tools, how marketing consent works under CASL, and how we collect, use, and disclose personal information. Booking Terms and Conditions apply to purchases made through our Adventure Engine checkout and are provided during booking.

Website Terms of Use

Last updated: February 21, 2026
These Website Terms of Use (the “Terms”) govern your access to and use of the Aspire Canada Tours Inc. website and any related pages, forms, and content (collectively, the “Site”).

The Site is operated by Aspire Canada Tours Inc. (“ACT”, “we”, “us”, “our”), a British Columbia company.

By accessing or using the Site, you agree to these Terms. If you do not agree, do not use the Site.

1) Booking terms are separate

If you make a booking, request a quote, or purchase travel services, your transaction is governed by our Booking Terms and Conditions and any booking-specific policies presented during checkout or in your confirmation materials. These Terms apply only to Site use, not to the purchase of travel services.

2) Changes to these Terms

We may update these Terms from time to time. The “Last updated” date shows when changes take effect. Your continued use of the Site after changes means you accept the updated Terms.

3) Eligibility

You must be able to form a legally binding contract in your jurisdiction to use the Site. If you are using the Site on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

4) Acceptable use

You agree not to, and not to attempt to:

• use the Site in any way that violates applicable law;
• interfere with the security or operation of the Site, including introducing malware, probing, scanning, or testing vulnerabilities;
• access or use the Site using automated means (including bots, scrapers, or spiders) except where permitted by law and consistent with reasonable, non-disruptive use;
• attempt to gain unauthorised access to any accounts, systems, or data;
• impersonate any person or misrepresent your affiliation with any person or entity;
• use the Site to send unsolicited or unlawful communications.

We may suspend or restrict access to the Site if we reasonably believe these Terms have been violated.

5) Intellectual property and trademarks

Unless otherwise noted, the Site and all content on it, including text, images, photographs, videos, design elements, graphics, logos, and compilations (the “Content”), are owned by ACT or used under licence, and are protected by copyright, trademark, and other laws.

Limited permission: We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Site and Content for your personal, non-commercial use and for legitimate business evaluation of our services. No other rights are granted.

You may not copy, reproduce, republish, distribute, publicly display, modify, create derivative works from, or exploit any Content without our prior written permission, except as permitted by law.

Trademarks: “Aspire Canada Tours” and related marks, logos, and branding are trademarks or trade dress of ACT. Third-party trademarks (including partner and platform names) are the property of their respective owners.

6) User submissions

If you submit information through the Site (for example, contact forms, newsletter signups, quote requests, feedback, or inquiries), you agree that:

• the information you provide is accurate to the best of your knowledge;
• you will not submit unlawful, defamatory, or infringing content;
• you will not submit confidential or proprietary information you do not have the right to share.

To the extent you submit feedback or suggestions, you grant ACT a perpetual, worldwide, royalty-free licence to use, reproduce, modify, and incorporate that feedback into our operations and services, without compensation to you.

7) Third-party sites and services (including booking platforms)

The Site may link to, embed, or integrate third-party websites or services, including booking and payment platforms (for example, Adventure Engine) and partner or supplier sites (“Third-Party Services”).

Third-Party Services are provided by third parties, not by ACT. We do not control them and do not guarantee their availability, accuracy, security, or performance. Your use of Third-Party Services is governed by the third party’s terms and policies. Links are provided for convenience and do not imply endorsement unless we expressly state otherwise.

8) No warranties, “as-is” website disclaimer

The Site and Content are provided “as is” and “as available”. To the fullest extent permitted by law, ACT disclaims all warranties and conditions, whether express, implied, or statutory, including implied warranties or conditions of merchantability, fitness for a particular purpose, and non-infringement.

Without limiting the above, we do not warrant that:

• the Site will be uninterrupted, error-free, or secure;
• Content will be accurate, complete, current, or suitable for your purposes;
• defects will be corrected.

Content on the Site may include general travel information. It is not legal, medical, tax, or other professional advice. For official travel requirements or advisories, consult relevant government sources.

9) Limitation of liability

To the fullest extent permitted by law, ACT and its directors, officers, employees, contractors, and agents will not be liable for any loss or damages arising out of or relating to your use of, or inability to use, the Site, including any indirect, incidental, special, consequential, or punitive damages, loss of profits, loss of data, business interruption, or reputational harm, even if we were advised of the possibility.

To the fullest extent permitted by law, ACT’s total liability for any claim arising out of or relating to the Site or these Terms will not exceed CAD $100.

Some jurisdictions do not allow certain limitations of liability, so parts of this section may not apply to you. In such cases, liability will be limited to the maximum extent permitted by applicable law.

10) Indemnity

You agree to indemnify and hold harmless ACT and its directors, officers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or relating to your misuse of the Site, your violation of these Terms, or your infringement of any rights of any third party.

11) Privacy

Our collection, use, and disclosure of personal information is described in our Privacy Policy, which forms part of your agreement with us when you use the Site.

12) Governing law and venue

These Terms are governed by the laws of the Province of British Columbia and the applicable federal laws of Canada, without regard to conflict of laws principles.

You agree that any dispute arising out of or relating to the Site or these Terms will be brought exclusively in the courts of British Columbia, and you submit to the personal jurisdiction of those courts.

13) General

• Severability: If any provision is found unlawful or unenforceable, the remaining provisions remain in effect.
• No waiver: Our failure to enforce any provision is not a waiver of that provision.
• Entire agreement: These Terms (together with any documents they expressly incorporate by reference, such as the Privacy Policy) constitute the entire agreement regarding Site use.

14) Contact

Questions about these Terms can be sent to:
Aspire Canada Tours Inc.
Email: GuestServices@AspireCanadaTours.com
Mailing address: PO Box 13121 RPO Seven Oaks, Abbotsford, BC V2T 0C4

Cookie and Tracking Notice

Last updated: February 21, 2026

This notice explains how Aspire Canada Tours Inc. (“ACT”, “we”, “us”, “our”) uses cookies and similar tracking technologies on our website (the “Site”), why we use them, and how you can manage your preferences.

For broader information about how we handle personal information (including inquiries and bookings), please see our Privacy Policy.

1) What cookies and tracking technologies are

Cookies are small text files stored on your device when you visit a website. We also use similar technologies such as pixels, tags, and scripts (together, “Cookies”). Cookies help us operate the Site, understand usage, and measure marketing effectiveness.

Depending on context, cookie data and online identifiers (such as IP address and device identifiers) can be personal information.

2) What we use Cookies for

We use Cookies in the categories below:

A. Strictly necessary (required)
These Cookies are required for the Site to function and help with security, network management, and basic features.

B. Analytics
These Cookies help us understand how people use the Site (for example, which pages are visited and how visitors move through the Site). We use this to improve content and performance.

C. Advertising and marketing
These Cookies help us measure and improve advertising performance, including conversion tracking and attribution.

3) Tools we use

We use the following tools that set Cookies or receive information about Site activity:

HubSpot

• Purpose: website analytics, form functionality, customer relationship management, and marketing performance measurement.
• Typical data: page views, referral source, form interactions, and online identifiers.

Google Analytics

• Purpose: analytics and reporting about Site usage and performance.
• Typical data: pages visited, time on page, general location (approximate), device and browser information, and online identifiers.

Google Ads (including Google tag / conversion tracking)

• Purpose: measure ad performance (for example, when a visitor completes a key action after clicking an ad).
• Typical data: conversion events (for example, contact form submission, newsletter signup, key page visits), and online identifiers.

Meta Pixel

• Purpose: measure ad performance on Meta platforms, including conversion tracking and attribution.
• Typical data: conversion events and online identifiers.

4) Booking platform, air travel, and accounting systems

Some parts of your interaction with ACT involve third-party services that have their own cookies and privacy practices.

Adventure Engine (bookings)
When you proceed to book, you will be routed to our booking platform operated by Adventure Engine. Cookies and tracking on booking pages are governed by Adventure Engine’s terms and privacy practices. ACT receives booking information needed to provide travel services (for example, traveller details and purchase information), and we use it for booking administration and customer service.

Air travel communications (Air North, Yukon’s Airline)
If you purchase a tour that includes air travel arranged by ACT (including charter or seat blocks with Air North), we share the information needed to ticket and manage your flight. Air North may email you directly about your itinerary, check-in, boarding, and flight disruptions.

QuickBooks Online (accounting)
ACT uses QuickBooks Online for accounting (for example, invoicing, receipts, and bookkeeping). QuickBooks Online is not used by ACT for advertising. If you receive an invoice or receipt link that opens a QuickBooks Online page, Intuit’s cookies and privacy practices apply to that page.

5) What information is collected through Cookies

Depending on your settings and device, Cookies and related tools can collect information such as:

• IP address and general location (approximate)
• device type, operating system, browser type
• pages visited, time spent, navigation paths
• referral source (how you arrived at the Site)
• interactions with forms and key pages
• advertising attribution and conversion events

We do not use Cookies to intentionally collect sensitive personal information.

6) Why we collect this information

We use cookie and tracking data to:

• operate, maintain, and secure the Site
• measure performance and improve content and user experience
• understand demand for our services (for example, what content visitors find useful)
• measure marketing effectiveness and improve campaign efficiency
• troubleshoot issues and prevent misuse

7) Email communications and your choices

Marketing emails from ACT
If you subscribe to our newsletter or opt in to marketing communications, you can unsubscribe at any time by using the unsubscribe link in our emails.

Operational emails
You can unsubscribe from ACT marketing emails at any time. Operational emails related to bookings, payments, or flight operations may still be sent as required to deliver services.

8) Your choices and how to manage cookie preferences

A. Cookie banner and Cookie Preferences
On your first visit, you can accept or reject non-essential Cookies. If enabled, you can update your choices at any time using the Cookie Preferences link in the Site footer.

B. Browser settings
You can block or delete Cookies through your browser settings. If you disable Cookies, parts of the Site may not function properly.

C. Advertising settings (Google and Meta)
You can adjust ad personalisation settings directly within your Google and Meta accounts. You can also use device-level ad settings on some operating systems.

Note: If you reject advertising/marketing cookies, you may still see ads, but they may be less relevant and our ability to measure campaign performance may be limited.

9) Cross-border processing

Some of our service providers process information outside Canada (including in the United States). Information processed outside Canada may be subject to the laws of that jurisdiction.

10) Updates to this notice

We may update this notice as our tools or practices change. The “Last updated” date indicates when changes take effect.

11) Contact

Questions about this notice or our privacy practices can be sent to:
Aspire Canada Tours Inc.
Email: GuestServices@AspireCanadaTours.com
Mailing address: PO Box 13121 RPO Seven Oaks, Abbotsford, BC V2T 0C4